Quick Overview

With the large size of its rural economy, India’s dreams on enterprise development and entrepreneurship creation needs to be rural centred. Covid 19 has adversely affected the rural economy as also the rural-urban balance. It is now time to examine the dimensions of the rural crisis with special focus on MSMEs. This paper has three important tasks: First, to situate the problems arising out of the Pandemic in the larger context of rural economic transition. Secondly, it discusses the problem of migration and the labour market issues. Thirdly, it explores the entrepreneurial opportunities in the rural context, and offers a strategic approach for tapping such opportunities.