Both the market and personality traits, positively or negatively, influence entrepreneurship growth in India. ‘Enterprise security’ is a relative concept; it is related to the structural and operational vulnerability of an enterprise. ‘Vulnerability’ is a situation, by which the enterprises face problems relating to: 1) market opportunities; and 2) capabilities. Unless the exact nature of the problem is identified, it is difficult to arrive at a strategy that is relevant to the context. Despite such constraints, the imperative for expanding the entrepreneurship base stand out. Therefore, it is important that, public policy be tuned against this objective. It is this imperative that rationalizes the search for an ‘inclusive entrepreneurship development’ model
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